Knowing the definition of metadata is far less important than understanding why metadata helps readers discover your book. But here it is anyway…
“Metadata is a set of data that describes and gives information about other data.”
The purpose of metadata is to help users find relevant information and discover resources easier and quicker. In the book industry, metadata is used to provide descriptive information about a book and help readers discover your book.
It is important to have accurate and descriptive information (metadata) about your book listed when your book is published. If you are self-publishing, the printer or self-publisher will require this information to be filled out before the book is available for distribution. Here is the information typically requested and some tips to better understand it.
TIP: Use the title and a subtitle that best describes what the book is about. Use a relevant key word/key word phrase in the title and or subtitle. To make the title more searchable, consider combining the two when listing it online.
TIP: Think of the book description as an advertisement. It should be written to get readers to buy your book. Use keywords/key word phrases especially in the first sentence.
TIP: Start off with your most relevant keyword and add as many as you are allowed. To assist you in choosing your keywords, look online to see how they rank.
TIP: Grab the reader from the first sentence and give them to reason to read the rest of the description. Create an emotional connection by describing how the reader will feel or what they will learn after reading the book. Use keywords/key word phrases especially in the first sentence.
TIP: Write a bio in the 3rd person. For more information on proper Tips for Writing an Author Bio.
TIP: It’s important to take your time and choose the best codes available the first time to help readers discover your book. If you are unsure which codes are best, feel free to ask a professional or search online for help. Even though codes can be changed, it is difficult to do so, especially with the first and primary code.
TIP: Not all metadata includes the ranges, but the more specific you are the better.
TIP: It is beneficial to get reviews for your book even before it’s released. Reviews help readers decide on purchasing the book once readers discover your book. For more information, read our blog on Why Authors Should Focus on Book Reviews.
Submitting this information properly and thoroughly will allow your book to be searchable throughout the world. Rest easy knowing that the time and effort you put into your metadata will increase sales, especially if you have a book marketing strategy in place. Choose a strategy that will increase your followers and create content to be enjoyed and shared by your growing target audience. Book sales will follow. Please comment and share this article with other authors.
Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.