Amazon Marketplace, which was renamed Seller Central, is the portal where you can sell more books consumer to consumer. It was initially set up to offer used books and allow titles to be sold at discounted prices. However, now it currently provides authors with another avenue to sell their books and reach more customers.
Before you sign up for Amazon Seller Central make sure it fits into your overall book marketing strategy.
Tip: In the Seller Central portal you will be competing against your book in other Amazon programs and with other book sellers. These sellers buy your book at a discount from a distributor and resell it on Seller Central just to make a buck or two while getting customers through their portal. No matter how much the book is discounted in seller central, you are still earning full commission from your distributor.
Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.