Part of any book marketing strategy is deciding on a release date for your book. The release date is defined as the day the book is available to the public. An author will usually choose the publishing and release date when entering the book’s metadata. Releasing it immediately allows customers to purchase and receive the book as soon as it’s available and appears online. Authors should consider a plan to choose a release date a few weeks after the publishing date, creating a period of marketing known as the pre-order strategy. If done correctly, this will have a big impact on sales ranking and book status.
Once you set a release date, you don’t want anything affecting your strategy. To prevent added stress make sure your book is proofread thoroughly and ready for release. This includes receiving and approving a ‘physical’ copy of the book. Any changes should be done at this time. With IngramSpark you can change the publication and release date up until the time you activate the distribution feature.
During the presales period and for a couple of weeks after, authors should have several promotions running at the same time. The more buzz surrounding your book release, the more people will check out your book and become followers. It’s best to hold off with any eBook giveaways or social media advertising until you get at least 10 reviews on your product page. These promotional strategies work best when your book page looks active and your book rank indicates that it’s selling.
Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.