If you are an author looking to establish worldwide distribution for a self-published title it’s wise to think big. Your goal of selling a lot of books starts with establishing relationships with every distributor and reseller possible. The larger the foundation you have, the easier it is for customers to find and purchase your title. It’s a winning strategy you can begin today! Here are some tips to help authors to establish worldwide distribution.

establish worldwide distribution

Tips to help authors establish worldwide distribution

  • Make sure your title is setup properly online and has at least 6 reviews. The more activity on your online product pages, (sales, reviews, ranking) the more desirable your book will look to resellers.
  • Create a basic author website to promote the book, blog about your message, and provide contact information. Your website is like a business card and is a great place to send media, resellers, and others interested in learning more about you, your message and book.
  • Create a 1 page “sell sheet” with all the details for the book including, cover, description, categories, ISBN number, retail price and contact information.
  • Create an eBook or PDF version of your book to quickly and easily get it in front of those interested in reselling it. 
  • Once these housekeeping items are complete, approach any and every possible distribution outlet you know of, can think of, or come across during your marketing campaign.
  • Approach organizations that are positioned in your target market. This can include for-profit or non-for-profit companies. Be creative, and find ways to offer your book for fundraising opportunities, at trade shows or another event. Non-profits are always looking for ideas and partners to raise money.  Getting your book involved in supporting a cause or non-profit will lead to additional sales within that market.
  • When dealing with overseas resellers, find out if it makes sense to establish direct relationships or sell your title through a wholesale distributor. Weigh the pros and cons.
  • Don’t get frustrated if you hear no! Not all distributors will be interested in your title. Indie authors have the challenge of creating direct relationships with distributors but if your book is being requested continually, your chance of a direct relationships increases. Even if resellers refer you to an aggregator, or purchase your title from a wholesaler, the bottom line is your book is selling!

With the goal of selling books in mind, building a large foundation of resellers and distributors is a winning formula. Combined with a robust marketing plan, this strategy will pay off now and in the future.

Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.

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