There are many benefits to blogging besides increasing followers and books sales. In the article titled 7 Reason Why Authors Must Blog we discuss these benefits which include creating good quality content, working on your writing skills and allowing website visitors to learn more about you and your message. These are all benefits that help to build a strong marketing foundation. But before you begin there are some things you need to know and decide before blogging.
The best platform to use is the one that comes with your website and shares the same URL. Mine is http://stressfreebookmarketing.com/blog. With this strategy in mind, all the content you create including comments and links are credited to your website’s URL. This means that companies like Google will begin to view your website as a reliable source of information on your genre and topic. Your website and blog articles will begin to rank higher increasing traffic to your site. There are a lot of components that go into page ranking and website traffic, but they all start with having your own URL.
There are other blog platforms to use, but it’s not recommended unless you don’t have a website or plans to build one. If you are interested in building your own author website, (I discuss the reasons why you should in an article titled) 5 Reasons to Build an Author’s Website make sure it has blogging capabilities or find a theme that does. WordPress platforms and themes are perfect for authors and have all the functions and features needed.
Before you start a blog, it’s a good idea to research other authors within your genre who blog. This will give you insight on the topics they write about along with style choices, reader comments, and overall look and feel. Then take it a step further by looking at their social media accounts to see how they incorporate blog articles in posts and tweets. You can even begin to comment on their articles and join the conversation on social media.
Make sure your blog is easy to find on the website and has features which allow readers to view past articles like; find the most popular articles and search by category. WordPress themes have widgets which offer these features and are easy to install.
Don’t forget to have a sharing feature where readers can quickly and effortlessly share your post with others. Consider using a tweet feature which adds a featured tweet anywhere in the blog article. When the reader clicks on the tweet, it adds the featured tweet to their own twitter.com feed to share immediately. These simple steps make sharing the blog article on social media easy.
Your blog should also have a way for readers to comment and like the article. One of the best strategies for building a proper blog is to get comments on the articles. Commenting, responding to comments and sharing articles will increase your exposure thereby attracting more readers and followers.
You should create a checklist of things that should always be done and features that should always be used before you publish any post.
Blogging is just one out of several strategies that I recommend to authors. The more content you have, the better. Another way to complement blogging is to use video within your article or on its own. Since most people are visual, they will enjoy watching a short video within an article more than just reading the text. It’s worth trying any strategy if you have a plan, the time and a way to monitor the success.
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Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.