For authors, getting your book into bookstores is a great way to increase sales and exposure. The challenge is getting store owners to feel the same. Competition from online stores like Amazon, economic trends and distribution challenges from indie authors has bookstore owners focused on their own survival.
Over the last 10 years, the bookstore model has been affected by the changes in the book industry. Store owners need to be laser-focused on buying what sells and monitoring their inventory levels. Their survival is predicated on making smart buying decisions.
So how can an author get into bookstores? Understanding the challenges that owners face will give the author a better voice. Doing research on the type of books a store carries as well as supporting information will better prepare you for this opportunity.
Before you approach the store:
Keep in mind your goal is to build long-term relationships, not just a few quick sales.
Know that sales are the cure for this challenge. If your book is selling well, the store owner might stock your book.
Learn to embrace rejection. This strategy is not easy and is designed for the tenacious, strong-willed and persistent author.
To be successful authors should create a business plan (see my article How to Create a Successful Book Marketing Plan) and timeline to use as a guide. Having a roadmap and timeline will keep you focused, productive and successful.
Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.