Individual Marketing Services
Ideal for authors who don't need a full marketing program
Engage your followers, expand your target audience and increase sales with these advanced book marketing services. Each service can be implemented individually or bundled with an existing program for more impact. Each project is custom designed and priced.
Advertise Your Book
There is a direct correlation between advertising and increased book sales. We can help you sell more books on Amazon.com and with distributors/resellers by creating physical and digital ads. We can also help you put together print ads, mailers, flyers, online ad and other direct marketing content.
Amazon Marketing Services (AMS) is a highly targeted, cost-effective way for shoppers to discover and buy your books on Amazon.com. We can teach you how to use this service or run it for you. Either way, we will research and provide you with a list of the best keywords to use based on readers search and shopping history. You will have several ad formats to choose from. Measuring and optimizing the campaign's performance is at your fingertips, and we will be there every step of the way to help you get the most out of this opportunity. You will have control over your daily budget and only pay pennies when customers click on your listing.
IngramSpark is allowing us to offer our discounted advertising rates to our authors. The opportunity to advertise through their expansive network of buyers and retailers will get your book the exposure you need an deserve. This opportunity is exclusive through Stress Free Book Marketing and is not available direct with Ingram. Take advantage of this opportunity and see your book sales increase.
Book Reviews and Awards
There is no better way to validate your writing and newly created book than by having positive reviews from a cross-section of customers. When visitors reach your book page online, they feel more comfortable purchasing your book when they read what others are saying about it. With industry rules in mind, we will coach you on proven ways to get online customer reviews. At the same time, we will submit your book to every appropriate book and blog review company. We will also notify you of companies that require a physical book sent to them.
We will also submit your book to a select group of award companies that would give you the chance to become an award-winning author.
For both reviews and awards, we would provide you with a list of companies who offer paid services. You can complement our program with these pay for services.
Website Development / Enhancement
Step into the world of being an author with a user-friendly website designed for you. Your basic website will have the necessary pages and features to promote your book, reinforce your message, share news, create content and drive visitors to your brand. We can also update your current site, enhance your SEO, focus on content creation, link backs, Google Adwords and other strategies that bring people to your website. Website support and hosting are also available.
Expand your target audience by learning the most effective ways to blog, promote your blog and get readers to comment. Strategies include guest posting and guest blogging, creating SEO rich content, proper formatting techniques, and blog marketing.
Social Media Training / Account Management
Learn how to use Social Media as an Author- Eliminate the fear of using social media to promote your book. Training consists of easy to learn, easy to implement lesson segments to help authors become comfortable and productive using social media. Lessons include social account set up, creating a banner for you, overall strategy, proper posting techniques, automation tools (for scheduled posting), growing an organic following, how to communicate your message, tweet writing, meme creation, working with groups, lists and account analytics.
Managing your Social Media Accounts- posting on social media can become time-consuming. We can run your social account, creating relevant and empowering posts and schedule them to go out at the appropriate times. We would use analytics to choose the best time to post giving you the change to have your content seen by your growing target audience. We can also proactively engage your target audience to promote your message and build an organic following.
Create and Market an Audiobook
Converting your book into an audiobook and selling it online opens up a new and expanding channel of distribution. We can help you with the entire project to include finding the voice talent. Full or partial packages are available.
Create and Market a Podcast
Podcasting is a great way to promote your message and position yourself as a thought leader within your genre. Starting a podcast is easier than you think, but if you want to take it slow or just want to focus on promoting your book, being a guest on a relevant podcast is a significant first step. We can introduce you and your message to appropriate podcasts and collaborate with you on the scheduling. Post podcast, we can use that recording to promote your work further.
Translate Your Book
Expand your book's reach by having it professionally translated into any language. Includes proofreading services and a guarantee that the translation is done correctly. Once the book is translated, we can provide you with the written translations or design the entire book for you using the existing format. Authors should consider having us attempt to sell the book rights to international publishers who will pay for this service. See the section Sell Your Book Rights above.
Use Video to Promote Your Message
Creating completing videos help build trust and credibility, encourages social sharing, support other marketing campaigns and are an effective way to promote your message and book. We will work with you to create a video trailer and other segments to support your goals. We will then promote these videos by setting up a branded YouTube channel complete with the proper descriptions, title, tags, header and appropriate links. We can even embed these videos on your website to improve page rank.
Sell Your Book Rights
Give your book worldwide exposure when we add it to our existing account on Pubmatch. (a worldwide rights website) Decide on the terms of the rights agreement and receive inquiries or offers. Although your book will appear under our publishing company, any notification or transactions will be between you and the publisher interested. You will retain the copyright and receive all funds negotiated. We are offering you a way to get greater exposure without having to pay for and set up your own account.
Promote Your Book to Hundreds of Publishers- We can also contact our list of international publishers in specific countries to discuss your title and present you with any interest or offers. This is an opportunity to have your book translated (by the publisher) into other languages and sold around the world. Ask us for more details on both options.
Grow an Email List
Building a loyal customer base is a strategy that will yield results for years to come. Learn how to start and grow an email list using the proper software and technology. We will help you create engaging newsletters and product announcements that will keep your customers informed. We will start the process by building an opt-in form to attract visitors who want to receive relevant information from you.