June 24, 2017
reach your target audience

6 Tips to Find and Reach Your Target Audience

When some authors begin the writing process, they do so with their target audience in mind and a marketing plan in place. This allows them to focus on creating and promoting the right content. If you want to reach your [...]
April 25, 2017
selling on Amazon

Selling on Amazon

In the self-publishing world, an author’s book is automatically set up on Amazon. However, being successful selling on Amazon involves a series of strategies first of which is setting the book up properly and thoroughly. This is done through the metadata [...]
February 23, 2017
pre-order strategy

6 Reasons Why Amazon’s Pre-Order Strategy Works

Part of any book marketing strategy is deciding on a release date for your book. The release date is defined as the day the book is available to the public. An author will usually choose the publishing and release date [...]
January 21, 2017

How to Create a Successful Book Marketing Plan

The process of writing a book should be complimented with a book marketing plan that incorporates several factors when being designed. The author’s writing style, genre and the ability to be actively involved in the marketing process are just a [...]