October 26, 2019
starting an author podcast

Starting an Author Podcast

Several clients have recently asked me about starting an author podcast. My response, in the form of a question, was why? Although the answers vary, most authors were looking for a way to reach a larger audience, create authority, and […]
September 26, 2019
cause marketing

Cause Marketing for Authors

For a long time, marketing campaigns were solely about the conversion of the consumer to buy into a product or service to build the company’s bottom line. As the target markets transition to “conscious consumption” those same companies are transitioning […]
August 6, 2019
proven book marketing strategies

7 Proven Book Marketing Strategies

With so many authors publishing books, there has been a surge in marketing advice either through articles on the internet or new services emerging. Proven book marketing strategies get drowned out when so many people are screaming. The result is […]
April 25, 2019
Using Goodreads

7 Reasons Authors Should Be Using Goodreads

If you are an author, you should be using Goodreads. I know, the thought of adding another marketing to-do item to your already taxed schedule is frustrating. After all, you didn’t become a writer so that you could spend all […]