Custom Book Marketing & Self-Publishing Services for Authors

Ready to create & sell some books?

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We help authors jump-start their marketing with proven strategies.



Receive expert advice and guided coaching on all areas of self-publishing, book marketing and distribution. 



Have your book and eBook expertly designed. Enjoy personalized service with an attention to detail. 



Sometimes you just need help with one or two strategies


Where are you in the marketing process?

  • Are you looking to have a successful book launch?
  • Do you want to receive dozens of reviews to validate your writing before and after your book is published?
  • Would you like to promote your book to your target audience using traditional and current marketing strategies?
  • Would you like to work with a professional with 20 years of publishing and marketing experience who has been traditionally published, received national exposure for their books, and guarantees their work?
  • Would you like to work with a professional who is referred by IngramSpark and dozens of editors, publishers, and writing coaches around the world?

How do we help authors?

We use all of the resources and tools available to successfully launch and promote your book. A partial list includes:

  • Identifying, reaching, and growing your target audience
  • Creating a Book Launch Team
  • Submitting your book to dozens of book reviewers, award opportunities, and promotions
  • Creating content to promote your book and message
  • Teaching you how and when to use a specific strategy or service
  • Coaching you on all aspects of publishing, marketing, and distribution

We know what it takes to be successful. Now it's your turn.

You're in good hands!


Our expertise comes from self-publishing, promoting, and distributing dozens of titles worldwide for our publishing company Stress Free Kids. We learned a tremendous amount about publishing, marketing, and selling the rights to books and decided to help other authors achieve the same success. 

We understand the emotions involved in publishing a book and will use the same proven strategies to help you become successful. We can help you achieve your goals for self-publishing and marketing your book.

Our promotional efforts have yielded an appearance on ABC's Shark Tank, getting traditionally published by Simon and Schuster and Scholastic, and helping other authors get their writing introduced to traditional publishers.  We also helped an author get exposure which led to a writing deal with The New York Times. You just never know what can happen when you have an effective marketing plan.

Behind every successful book is an author willing to roll up their sleeves and do what it takes to feel accomplished. If you have this passion, we are here to help.  Read more about Lori & Rick 

Our Clients have appeared in

Forbes magazine

What authors are saying about Stress Free Book Marketing

  • Linda Herron
    I wanted to take a moment to express my sincere gratitude for the invaluable marketing advice you provided for my Twins Mac & Madi book series. Your insights were incredibly helpful and have already begun to impact book sales and exposure positively.Your depth of knowledge and willingness to share your expertise truly set you apart, and I am grateful for the opportunity to learn from you. Your advice has helped me navigate the book’s challenges and provided me with a clearer vision for the future.
    Linda Herron
    Big Little Press
  • Marc Polett

    As a new author navigating the complex landscape of publishing, I was fortunate to find Rick Lite. Having him on my team has made the book publishing process less confusing and has already led to great results.

    In an industry fraught with predatory companies and dubious consultants, Rick’s honesty, expertise, and genuine commitment to his clients sets him apart. As a newcomer to the publishing world, I’ve appreciated what I would call his collaborative guidance approach. He can inform and direct his clients while still listening to their ideas and concerns.

    If you are publishing a book, I wholeheartedly recommend Rick Lite and Stress Free Book Marketing. His guidance has been an invaluable asset on my journey, and I'm confident that others will find the same level of professionalism, expertise, and authenticity that I have.

  • Paul Doutrich
    “Rick Lite and his team at Stress Free Book Marketing did an outstanding job in positioning and promoting my book The Many Adventures of Donnie Malone. Their efforts in arranging book reviews, submitting it for awards, and collaborating with me on promotional activities helped it get picked up by a major publisher and have Netflix interested in turning it into a movie. This is happening!” -Paul Doutrich
  • "Produce Pete" Napolitano & Susan Bloom
    "Stress Free Book Marketing is exactly that!  Principal Rick Lite and his team brought their extensive experience and expertise in the field of book publishing to the layout, positioning, and promotion of our new book, They Call Me Produce Pete, and we're delighted with the outcome!  Self-publishing can be an involved, multi-stage endeavor, but Rick walked us through the entire process, from getting our manuscript to a final published edition available in all formats everywhere books are sold worldwide to submitting it to a broad range of book reviewers and other industry influencers to help accelerate the book's exposure and success.  Rick himself is incredibly knowledgeable, professional, and pleasant and made this a truly positive experience for us.  Many thanks to Rick Lite and Stress Free Book Marketing for making this author's lifelong dream come true!"
  • Deborah Bailey and Stephanie Matolyak
    "We recommend using Rick Lite of Stress Free Book Marketing. As first-time self-publishers, we got about as far as we could and knew we needed the guidance of a book publishing professional. After reviewing a few others, we chose Rick Lite and are very happy with our choice. Rick has helped us get to a whole new level. Rick and his team do a lot of the work, but we had to do our part as well. He just knows the best way for us to be successful. Rick is professional, but also personable and will go the extra mile to help you."
  • Velma Hagar
    "I engaged Rick Lite and his company Stress Free Book Marketing to completely handle the publishing of the second book of my , and when they say “Stress-free,” they are absolutely right. I was amazed at the efficiency shown in every single area. The book was finished quickly and accurately! I kept feeling like I needed to be doing something, but everything was handled for me. I would recommend Rick Lite and Stress Free Book Marketing in a hot minute. I am not only a satisfied customer, but I am a raving fan! Thank you, team! -Velma Hagar
  • Barbara Escher, author of The Girl Who Found Christmas: An Advent Calendar Storybook.

    Authors who hire Rick Lite of Stress Free Book Marketing will find that they have discovered a ‘superpower’ in the book industry. After a failed attempt at launching my holiday book in 2019, I reconnected with Rick during the summer of 2020 and he immediately created a roadmap for success. He helped me build a presence on Instagram.  His team got me editorial reviews, and he set up and monitored Amazon Advertising. He even suggested and then helped me self-publish the paperback version of my book to cover another segment of the market. In November, I sold over 300 books. What really impressed me was his patience in coaching me and answering my silly questions.  He has been a gift that I will use again.

  • Zoë Randolph
    Rick helped manage our publishing process from end-to-end--and on a crazy deadline. He handled everything from the layout and formatting to cover design and distribution. Rick guided us to ensure we could publish our book the right way, all without missing a beat.  A fantastic experience!- Zoë Randolph, Content Achitect, Upland Software & Co-Author of Mastering One Voice: A Fable and Feild Guide to Content Operations
    Zoë Randolph
    Upland Software
  • Carlos Hidalgo, Author, The UnAmerican Dream 
    "Rick and his team were amazing to work with. Being a new author they were exactly what I needed to make this a ‘pain-free’ and ‘stress free’ process.  His guidance, support, education and knowledge throughout were invaluable and had I not used them I would have been stuck spinning my wheels.  If you are needing publishing and marketing support for your book, look no further!- Carlos Hidalgo, Author, The UnAmerican Dream 
  • -Barbie Schuchart-Carlisle
    "Rick Lite of Stress Free Book Marketing, well to simply put it, is nothing short of amazing at helping authors. I’d lost all hope for marketing of my book and then found Rick. He not only is great at what he does but he also cares about his authors. I was lost in the marketing aspect and had been ripped off two times. Rick not only fulfills what he says he’ll do but, he goes above and beyond. His excellent expertise gets results. I cannot thank him enough for all he’s done."-Barbie Schuchart-Carlisle, author of My Path of Faith: A Life’s Journey Learning to Love
  • David Bayard
    "Rick Lite and Stress Free Book Marketing has lived up to his company's name by greatly reducing the amount of stress that marketing had been causing me! Trying to pay attention to a veritable cloud of information about book marketing is exhausting and Rick helped me achieve my goals for my book.What is really impressive is that my genre is "Poetry", one of the most neglected of literary genres, a poor stepchild. Rick did an outstanding job helping me create a solid, fun and productive foundation for my brand."Thank you, Rick, for helping me sleep better at night.
  • Anthony L. Manna

    "I'm into the very process of working with Rick to market my mid-grade, middle school fantasy about loss, struggle, recovery. He's a terrific guide. Knowledgeable. Helpful. And he calms me down when the goin' gets rough. Cheers."

  • June Rousso, Author of The Little Book of Character Strengths
    I hired Rick Lite to help me self-publish and market my children's book.  He was very knowledgeable and supportive every step of the way. I appreciated speaking to him at our set time every week to hear what he was doing for me and to give me plenty of time to answer my questions. Using his wealth of personal experience, he conveyed the information in a way that was clear and concise.  He spent a lot of time helping me with a variety of marketing tasks that I could never handle myself. Rick also helped me tweak my website. For the amount of time he spent on my book, I thought this was worth every dollar. I would highly recommend Rick for anyone considering self-publishing or marketing.
  • Yossi Lapid, author Snowman Paul Series
    "Rick Lite is a great coach, a skilled facilitator, and a natural mentor. He has a wealth of experience-based knowledge on everything a self-published author needs to know, to succeed in a confusing and highly competitive market. He was able to quickly spot what was required to take my marketing strategy to a new level and came up with simple but effective solutions to many marketing challenges. Ultimately, it all boils down to the fact that Rick really wants you to succeed as an author and as a publisher."
  • Melissa Deuter, MD
    As an author, writing is my craft. Publishing, on the other hand, was unfamiliar and overwhelming. Stress Free Book Marketing took the mystery out of self-publishing. Having an expert in my corner made things efficient, and helped ensure everything was done right the first time. My book is a beautiful finished product, and I owe it Rick Lite at Stress Free Book Marketing! Thank you!"
  • Roberta Satow, author of Two Sisters of Coyoacán
    "Rick was a great help in the pre-self-publishing through post publishing process. I think he would have been even more helpful if I had contacted him earlier and developed a social media presence months before publication. Nevertheless, he was a great help with my book description and bio and in mastering the complexities of IngramSpark and CreateSpace/Amazon. He offered a variety of marketing ideas from using Twitter and Goodreads to suggesting newspapers and magazines that might be interested in various themes in my book."
  • Velma Hagar
    Rick Lite helped me launch my book Hidden Treasures in Secret Places with his creative and innovative marketing ideas. His knowledge of book promotions, marketing and distribution are valuable to any author. I was lucky to find him when I did and look forward to working with him again.
    Velma Hagar
  • Author of Yes I Can Evelyn S. Thompson, PhD
    Rick had the patience of a saint when he stepped in to help me after a confusing situation with another publisher. He has great knowledge of IngramSpark, was accessible and always exhibited patience and understanding. Whenever I spoke to him he made me feel that he genuinely had my interest at heart.
  • Erin Eaves, Principal Product Manager Amazon Advantage
    "I've worked with Rick for over 2 years. He is a consummate professional. He is passionate about his business and his products and tirelessly works on their promotion. I've been impressed with his business acumen and commitment to growing his business."
    Erin Eaves, Principal Product Manager Amazon Advantage
  • Samantha Stone
    "As an author, I want to focus on creating the most compelling book possible and not worry about the mechanics of publishing. Stress Free Book Marketing not only took care of all the details, they provided valuable guidance on the print size, copyright language and other decisions I hadn't even thought to consider. I can honestly say, "Unleash Possible: A Marketing Playbook that Drives Sales" would never have reached production in time for an important industry event had it not been for Rick and his team."
    Samantha Stone
    Unleash Possible
  • - Ellen Alden, Author, Yours Faithfully, Florence Burke
    “Stress Free Book Marketing is an invaluable resource to fast track self-publishing. Rick is knowledgeable, detail-oriented and experienced. He has a proven marketing strategy that can be applied to any genre of book. He takes cares of all the fine details and is available for assistance whenever you need him. I highly recommend Rick Lite and Stress Free Book Marketing.  The name really says it all!”
  • -Kirt Manecke, Author, Smile & Succeed for Teens
    “Rick is extremely knowledgeable in the art of publishing books and seems to be an expert in book marketing. He helped me improve my product descriptions and position on Amazon, and made suggestions that I know will lead to more sales. His mentoring style of patience and knowledge seem to be a perfect fit for me.”
  • Steve Viglione, Founder and CEO, The I AM Foundation
    “Rick Lite of Stress Free Book Marketing is a wealth of information and marketing expertise when it comes to positioning book or CD titles online. He worked with a number of our titles and set them up for success. He was instrumental in helping us convert our titles to eBooks and bring them to market.”
  • Darlene Miller
    “I sincerely appreciated Rick Lite of Stress Free Book Marketing sharing his knowledge about self-publishing with me. Although my immediate need was printing, Rick provided advice and answered questions on distribution and marketing. His wealth of knowledge was impressive and I plan on consulting with him again as I continue to progress down the self-publishing path."
    Darlene Miller
  • Jeff Gold, owner Live Well Series
    “Rick Lite has marketing expertise when it comes to positioning book or CD titles online. He worked to position our series of CD/mp3 titles on Amazon helped increase sales. His breath of knowledge on how Amazon works and his patience in dealing with online retailers is astounding.”
  • Mercedes Guzman, Speaker-Coach-Author
    “Publishing my first book was an overwhelming task. With the help and guidance of Stress Free Book Marketing and Publishers, it was made into a learning and exciting experience. Rick Lite guided me through the entire process and was patient and thorough as he taught me about book publishing. I highly recommend them to help you with any publishing needs.  I am so glad to have worked with Rick and to count him as a friend.”