June 9, 2022
Blogging or Creating Videos

Blogging or Creating Videos

Blogging is a valuable tool that helps authors to promote their work, gain credibility, and build a following.  It’s one of many ways to create content to be consumed by readers. Creating well-throughout videos can also be a valuable tool […]
May 11, 2022
Street team article

3 Reasons Why Every Author Needs a Street Team

Getting people talking about your product is a crucial ingredient in any successful marketing campaign. Otherwise, how will people know about it? It’s a simple enough equation: people talking = hype = sales. Admittedly, I was never very good at […]
October 13, 2021
Create a free book trailer

Create a Free Book Trailer

A book trailer is a short promotional video to help you showcase your book and reach an audience wider than your target audience. Since most people prefer to watch videos over reading text,  creating a video book trailer is one […]
September 11, 2021
book marketing mindset

What is Your Book Marketing Mindset?

In the last several years, technology has made promoting a book easier in many ways. Social media, subscription-based promotional opportunities, book clubs, review and award opportunities along with pay per click advertising all allow authors to reach new readers. The […]