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September 26, 2019
For a long time, marketing campaigns were solely about the conversion of the consumer to buy into a product or service to build the company’s bottom line. As the target markets transition to “conscious consumption” those same companies are transitioning […]
August 6, 2019
With so many authors publishing books, there has been a surge in marketing advice either through articles on the internet or new services emerging. Proven book marketing strategies get drowned out when so many people are screaming. The result is […]
April 25, 2019
If you are an author, you should be using Goodreads. I know, the thought of adding another marketing to-do item to your already taxed schedule is frustrating. After all, you didn’t become a writer so that you could spend all […]
February 19, 2019
Landing that first book deal or seeing your writing come to life is an exciting moment worth celebrating. Every author dreams of seeing their work published. But how can a first-time author avoid being ripped off of by unethical people […]