The definition of success varies from author to author. While sales and notoriety may motivate one author, another finds success by just completing a manuscript. The range is vast and personal. As time goes on and your writing evolves, your […]
In our last article Starting an Author Podcast, we shared how podcasting is something authors should consider as a way to grow their audience and create shareable content. In this second article we wanted to discuss the equipment needed to […]
Several clients have recently asked me about starting an author podcast. My response, in the form of a question, was why? Although the answers vary, most authors were looking for a way to reach a larger audience, create authority, and […]
For a long time, marketing campaigns were solely about the conversion of the consumer to buy into a product or service to build the company’s bottom line. As the target markets transition to “conscious consumption” those same companies are transitioning […]