Getting book reviews may be the most important step you can take to jump-start sales and add credibility to your book. There is a direct correlation with reviews and highly ranked titles that sell. With companies like Amazon removing reviews that don’t meet certain criteria, the overall message is to focus on getting organic reviews. There are several ways to do this, all of which take time and patience. But it’s well worth the effort.
Note: When approaching any reviewer and especially a Professional Reviewer or Amazon Top Reviewer, you should know what kind of books they prefer to review. Take your time doing research about each reviewer and follow their submission guidelines carefully.
All of the hard work you put into getting reviews should pay off almost immediately. Amazon begins to list other books with yours and rewards your product page with higher analytic value. Once you get 10+ reviews the organic reviews will start to populate.
Like a lot of strategies in book marketing, getting reviews takes time and persistence. Be prepared for honest feedback and the occasional crazy review that you’ll want to defend, but won’t. When you put yourself and your work out there, you need to turn every situation into a learning experience to get ready for your next book.
Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.