The power of social media has changed the way individuals and business communicate and do business. Social media helps authors to build a large network of followers, communicate with their fans and gain credibility for their work. Choosing one or two social media platforms will complement any business plan.
Most professionals, including authors, would say that social media has helped their business identity. The challenge is to find the best platform(s) for your needs and the best way to use these platforms. Include social media in your book marketing strategy along with content creation and brand awareness.
Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.