Self-publishing has created entrepreneurs ready and available to help authors bring a book to market. Finding self-publishing help has never been easier, however with any advancement comes risks for the author.
Once an author decides to self-publish, they can either sign with a self-publishing company to handle the process for them or self-publish themselves. Companies like IngramSpark, Createspace and Book Baby are 3 of the larger Print on Demand publishers and make it easy for authors to self-publish.
Note: Some self-publishing companies are structured like traditional publishers where they do all the work for you and pay you a small percentage of sales. Others charge you a fee and handle the design, metadata and set up for printing and basic distribution. Then there is everything in between. Find what is best for you.
Note: Depending on the size and complexity of your book, an average self-publishing service should cost between $1000.00 and $3000.00. Prices should be listed on their website. Ask to pay 50% down and 50% at the end of the project.
A respectable self-publisher should be extremely focused on your happiness and do everything they can to deliver something you will be proud of. As the author, you have a responsibility to make the process stress free for the self-publisher. You should have all of the components for your project labeled, organized and ready to deliver to the self-publisher. Your manuscript should be proofread, free from errors and in a word document. You should know what book size you want and have the cover ready to go. It’s ok to ask for help, but don’t rely on anyone to make decisions for you. Do your homework and enjoy the process.
Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.