Amazon Marketplace, which was renamed Seller Central, is the portal where you sell your books directly to the consumer. It was initially set up as a portal for selling used books but quickly became an opportunity to sell used and new books at a discount while earning similar or sometimes more commission than through normal channels. It provides authors with another avenue to reach more customers and sell more books. Before you sign up for this program, make sure it fits into your overall book marketing strategy. Several procedures need to be followed, ensuring that customers are treated well.
In the Seller Central portal, you might be competing against your book in other Amazon programs and with other sellers. These booksellers buy your book from a distributor and then resell it on Seller Central to get customers through their portal, or they have used copies they purchased from other sellers. Seeing a book heavily discounted upsets some authors, but know that you are being paid the agreed royalties from your publisher or print on demand company. Contact us if you have any questions or would like help setting up and optimizing this or any of your Amazon Programs.
Rick Lite of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 16 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and digital media with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.