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December 15, 2019
In our last article Starting an Author Podcast, we shared how podcasting is something authors should consider as a way to grow their audience and create shareable content. In this second article we wanted to discuss the equipment needed to […]
October 26, 2019
Several clients have recently asked me about starting an author podcast. My response, in the form of a question, was why? Although the answers vary, most authors were looking for a way to reach a larger audience, create authority, and […]
September 26, 2019
For a long time, marketing campaigns were solely about the conversion of the consumer to buy into a product or service to build the company’s bottom line. As the target markets transition to “conscious consumption” those same companies are transitioning […]
August 6, 2019
With so many authors publishing books, there has been a surge in marketing advice either through articles on the internet or new services emerging. Proven book marketing strategies get drowned out when so many people are screaming. The result is […]