January 27, 2020

How to Become a Successful Author

The definition of success varies from author to author. While sales and notoriety may motivate one author, another finds success by just completing a manuscript. The range is vast and personal. As time goes on and your writing evolves, your […]
October 26, 2019
starting an author podcast

Starting an Author Podcast

Several clients have recently asked me about starting an author podcast. My response, in the form of a question, was why? Although the answers vary, most authors were looking for a way to reach a larger audience, create authority, and […]
September 26, 2019
cause marketing

Cause Marketing for Authors

For a long time, marketing campaigns were solely about the conversion of the consumer to buy into a product or service to build the company’s bottom line. As the target markets transition to “conscious consumption” those same companies are transitioning […]
August 6, 2019
proven book marketing strategies

7 Proven Book Marketing Strategies

With so many authors publishing books, there has been a surge in marketing advice either through articles on the internet or new services emerging. Proven book marketing strategies get drowned out when so many people are screaming. The result is […]