March 21, 2017
authors should know before publishing

5 Things Authors Should Know Before Self-Publishing

Most authors that I have the privilege to work with understand the time and financial commitment required to properly market a book. They know what needs to happen before self-publishing, during the production phase and after the book is launched. […]
February 23, 2017
pre-order strategy

6 Reasons Why Amazon’s Pre-Order Strategy Works

Part of any book marketing strategy is deciding on a release date for your book. The release date is defined as the day the book is available to the public. An author will usually choose the publishing and release date […]
January 21, 2017
marketing plan

How to Create a Successful Book Marketing Plan

The process of writing a book should be complemented by a book marketing plan that incorporates several factors when being designed. The author’s writing style, genre and the ability to be actively involved in the marketing process are just a […]
December 17, 2016
Memorable launch party

How to Throw a Memorable Author Book Launch Party

Having a book launch party is a great way to celebrate a milestone with friends and family. It’s also an opportunity to test out your promotion strategy in creating awareness for your book. Tips for throwing a memorable author book […]