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The Invisible Author: Taking charge of your book’s success

invisible author

In the world of self-publishing, getting your book noticed is like sailing through stormy seas. Authors have to do more than just write; they need to be their own promoters too. But what happens if they don’t? They become the Invisible Author and get added to the list of millions of writers who missed out on a successful and rewarding experience.

Gone are the days when authors could sit back and let publishing houses or book marketers do all of the promotional work. Today, the book market is super competitive. Authors need to roll up their sleeves and get into marketing mode. If they don’t, even amazing books might never get noticed.

First off, good marketing is key to making sure your book doesn’t get lost in the crowd. With millions of books out there, you can’t just toss yours into the mix and hope for the best. Authors need to hustle, using social media, book signings, book fairs, trade shows, events, and ads to get their book noticed.

Then there’s building a fanbase. In today’s digital age, readers want to feel connected to their favorite authors. They gobble up extra content and love interacting with writers online. By being active and engaging, authors can build a loyal following eagerly awaiting their next book.

Of course, sales matter too. Even the best book won’t go far if no one knows it exists. Marketing helps get your book in front of the right people. Without it, even the most amazing stories might gather dust on store shelves.

“A lot of these tasks can be handled by a marketing agency, but the author is ultimately responsible for the book’s success. Proper collaboration with an agency will yield the best results.”

But what if authors don’t bother with marketing? Well, it’s not pretty. Without pushing your book, it’s like throwing it into a sea of other books and hoping someone finds it. Chances are, it’ll sink without a trace, while others get all the attention.

Without self-marketing, great books might never catch the reader’s eye. In a world full of distractions, marketing is like a lighthouse guiding readers to awesome stories they’d otherwise miss. When authors skip self- marketing, they’re not just hurting themselves; they’re robbing readers of great reads.

So, authors, listen up: Marketing is crucial. Embrace it, and you can reach more readers, build a fanbase, and maybe even hit it big. Ignore it, and your book might fade into obscurity. In today’s book world, marketing is your compass. Use it wisely, and sail towards success!

If you need help understanding the strategies available to you, or which ones are best for you to handle let’s talk.

Please ‘like’ and ‘share’ any thoughts or comments you have that will help other authors. Please add your name and URL to your book so others can read about you. (And who knows, maybe they will buy a copy!)


Rick Lite, the visionary founder of Stress Free Book Marketing, is a seasoned sales and marketing professional with over two decades of expertise in the book industry. With a focus on integrity, innovation, and growth, he collaborates closely with authors to craft tailored and robust book marketing strategies. Rick’s relaxed approach offers authors “stress-free” support during their self-publishing and marketing journeys. He readily imparts insider knowledge and tips for successful campaigns, ensuring heightened exposure, awareness, and, most importantly, increased sales. Explore Rick’s triumphs in the book industry at www.StressFreeBookMarketing.com.

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