There is a direct correlation between advertising efforts and increased book sales. Our expertise can assist you in boosting your book sales on Amazon.com and through various distributors, resellers, and bookstores by creating both physical and digital advertisements.

Amazon Advertising, also known as Amazon Pay-Per-Click (PPC) Advertising, offers a highly targeted and cost-effective method for shoppers to discover and purchase your books on Amazon.com. Given the platform's existing customer base actively searching for books, this marketing strategy warrants serious consideration.

Notably, it is estimated that 55% of consumers are already intent on making a purchase when they initiate their search on Amazon. We can either guide you on how to utilize this service effectively or manage an advertising campaign on your behalf.

For our Amazon Advertising Service:

• We will collaborate with you on the type of ads available and then choose the best format and structure for your ads.
• We will then set up 2 ads on Amazon using the recommended structure to benefit your project goals.
• We will research the best keywords to use based on readers' search and shopping history and populate them.
• Once we set up the keywords, we will monitor them to capitalize on the bidding process. The goal for book sales is to maximize the sales spending the least amount of money to achieve this.
• We will then measure and optimize the campaigns' performance and make adjustments as necessary. We will be there every step of the way to help you get the most out of Amazon Advertising.
• We are continually improving our knowledge of this program by attending training sessions. As Amazon releases new features and advancements, we implement them to benefit our clients. 

Whatever your objectives are, it’s imperative to set specific goals for your campaign to maximize the results. There is a difference in advertising to create brand awareness, drive sales or build loyalty. Knowing the difference and setting up your campaigns to reflect this will help you focus on the optimal advertising strategy.

Other Advertising Programs:

Besides Amazon Ads, we can help you with other advertising opportunities. We can create an advertising strategy and take advantage of our discounted rates with Ingram Book Company parent to IngramSpark. We will also help you decide if you would benefit from advertising on any social media platforms.

FEES and PAYMENT terms

The cost to implement an Amazon Ads initiative is $500.00 paid over 2 months. The first payment of $350.00 is due with a signed agreement. One additional payment of $150.00 is due 30 days from the first payment.

The cost to advertise with IngramSpark will be based on the type of ad(s) you choose to run. We will quote you for the cost of the ad and our services after having a conversation about this strategy. .