Should Authors Approach Libraries?

In the age of online bookstores and e-Book reading devices, one might wonder whether libraries still hold value for authors and if they do, should approach libraries? The answer is a resounding YES. Libraries remain one of the most trusted and influential platforms for book discovery and long-term readership, particularly for indie and emerging authors seeking legitimacy, exposure, and a loyal audience.

For many authors, especially those who self-publish, getting a book into a library isn’t just a prestige move—it’s a smart marketing strategy. Libraries purchase books, recommend them through staff picks and reading programs, and serve as discovery hubs for readers who might not otherwise encounter a title. A single library acquisition can lead to dozens, even hundreds, of new readers over time.

Moreover, libraries tend to hold onto books far longer than bookstores do. While shelf space in retail is limited and often dictated by current trends, libraries are more willing to invest in diverse titles, niche genres, and local authors. Inclusion in a library system also boosts an author’s credibility when reaching out to media, book clubs, or book fairs. In our blog article, Unlocking the Doors to Public and School Libraries: Best Ways to Get Your Books In , we discuss what it takes to be successful with this strategy. Here are some other things to think about.

How Authors Can Set Themselves Up for Library Success

1. Ensure Professional Quality:
Libraries expect professional standards in content and presentation. This means your book should have a compelling, well-edited manuscript, a professionally designed cover, and an ISBN. Print-on-demand platforms like IngramSpark make it easier for indie authors to distribute library-ready copies.

2. Get Reviewed by Trusted Sources:
Libraries rely on respected review outlets like Library Journal, Kirkus, Booklist, and Publishers Weekly when making purchasing decisions. While it’s challenging for self-published authors to be reviewed in these outlets, several of them now offer paid or indie-focused review services that librarians still consider when evaluating new titles.

3. Distribute Through Library Vendors:
Many libraries purchase books through vendors like Baker & Taylor, Ingram, OverDrive (for eBooks), and Hoopla. Authors should ensure their book is available through these channels. For example, IngramSpark allows distribution to public library wholesalers, while Draft2Digital or Smashwords can facilitate eBook access to digital lending libraries.

4. Approach Libraries Directly—Strategically:
Especially for local authors, a direct approach can work well. A well-crafted letter, press kit, and complimentary copy of the book can go a long way. Highlight awards, media coverage, or community relevance. Offer to host a reading, workshop, or Q&A session to make your pitch more appealing.

5. Get Listed in Library Databases:
Make sure your book is listed in WorldCat, a global catalog used by libraries to search for titles. Registration with Bowker (in the U.S.) and ensuring metadata accuracy also increases your discoverability.

Final Thoughts

Getting into libraries is not just possible—it’s a worthwhile goal for today’s authors. The path requires professionalism, persistence, and a good understanding of how libraries acquire materials. But for those willing to invest the effort, libraries offer something online retailers often don’t: a lasting, community-centered platform for books to be discovered, shared, and remembered.

Rick Lite, the visionary founder of Stress Free Book Marketing, is a seasoned sales and marketing professional with over two decades of expertise in the book industry. With a focus on integrity, innovation, and growth, he collaborates closely with authors to craft tailored and robust book marketing strategies. Rick’s relaxed approach offers authors “stress-free” support during their self-publishing and marketing journeys. He readily imparts insider knowledge and tips for successful campaigns, ensuring heightened exposure, awareness, and, most importantly, increased sales. Explore Rick’s triumphs in the book industry at www.StressFreeBookMarketing.com