Book Marketing Programs
for Indie Authors

 


 

We will custom design and implement a marketing program to fit your goals, needs and budget.  These include current and traditional strategies proven to promote your book to the right audience.  With our years of experience and success, we take the time to do it right which will assure long-term success. Even though we do most of the work, the author needs to be an active participant.

If you don't need a full marketing program, ask us about individual services or a modified program. Are you ready to introduce your book to the world?


 

INDIE ADVANCED
PACKAGE

Cost: $2625.00

($875.00 paid with a signed agreement, and 2 additional monthly payments of $875.00)

The Indie Advanced Package is for the author who wants a robust, custom-designed book marketing program for their book. This program will implement all of the proven strategies necessary for you to reach your goals. We will create a timeline and roll out each segment of the plan at the right time and with purpose. Your satisfaction is guaranteed! If you need more services, consider the Complete Package or ask us to design a custom package.

The Indie Advanced Package includes:

  • PREPARATION
    We will discuss your marketing plan, goals, and create a marketing timeline that will be used throughout this program. Find out more on the next page.
  • SET UP AUTHOR PLATFORM
    This includes looking at the tools you are using and have at your disposal to properly market your book. We will dive deep into each of these areas and create a comprehensive strategy for maximizing each of the segments within the author platform.
    • WEBSITES
      If you have a website or need one built, we can help you position yourself in the highly competitive book market. We will evaluate all of the components of your website and make recommendations for improvements. This will include SEO, connectivity with your other platforms, visibility, blogging, and any technical improvements. If you need an author website, we can build one for you. *
    • BOOK REVIEWS & AWARDS
      We will submit your book to editorial review and blog review companies, as well as newspapers and magazines within the U.S. We will also approach influencers within your genre to endorse your book. We will also help you create a robust strategy for retail reviews and submitting to the appropriate book award companies.
    • SOCIAL MEDIA
      Although using social media is not necessary, we will show you how to build a following and create awareness for your book and message using selected platforms. We will get you started on Goodreads and YouTube while we provide you with sample posts, training, and promotional posts on our social accounts.
  • CREATE A BUZZ
    Here is where we uncover and implement all of the promotional opportunities that you can use to create awareness for your book. We will align your goals with the right strategy and implement them at the right time. With technology leading the way, we will help you cut through all of the noise on the latest promotional trends.
    • PROMOTIONS
      We will collaborate with you on all of the available strategies, some of which include eBook promotional companies,  book clubs, author interviews, book giveaways, blog tours, and more.
    • ADVERTISING
      We will help you navigate which advertising opportunities fit into your plan and budget. We will then set you up for these  opportunities like Amazon ads, Bookbub ads, social media advertising, as well as advertising with Ingram using our discount rates for print and digital ads.
  • ADVANCED MARKETING
    While most authors stay with a few strategies, we will help you understand the benefits of digging deep and looking at using local media, virtual book fairs, festivals, book awards, direct mail, podcasts, videos, cause marketing, and online bookstores to propel you even further.
  • COMMUNICATIONS
    Participate in weekly calls for program updates, training, and strategy sessions.

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INDIE COMPLETE
PACKAGE

Cost: $4375.00

($875.00 paid with a signed agreement, and 4 additional monthly payments of $875.00)

The Indie Complete Package is for the author who is prepared to do what it takes to become successful but needs help getting there. This program will build a foundation of proven book marketing and promotional strategies that get implemented over a longer period and with more depth. It's ideal for multi-book authors or those looking to publish a book in the near future.

The Indie Complete Package Includes:

  • EVALUATE - PLAN - IMPLEMENT
    Creating a marketing plan and timeline. Discuss goals, identify your target audience, and launch a branding strategy.
  • PLAN BOOK LAUNCH STRATEGY
    Create a blueprint for a robust book launch.
  • EXPANDED AUTHOR PLATFORM
    Break down each segment of the author platform.
  • AMAZON OPTIMIZATION
    Research and submit revised browse categories, discuss all Amazon selling and advertising programs. Set up/research/train on Amazon advertising platform
  • BOOK REVIEWS & AWARDS
    Submit to all industry book review and blog review websites. Submit your book to newspapers and magazines along with industry influencers who can help promote your book through reviews and blurbs. You will also learn ways to attract more online customer reviews. Evaluate the appropriate book awards to submit to.
  • AUTHOR WEBSITE
    Evaluate your author website: blogging, guest posting, content creation, SEO, page rank, site speed/structure. Recommend changes.
  • EMAIL MARKETING
    Create a sample newsletter and opt-in form with ‘lead magnet.’
  • SOCIAL MEDIA MARKETING
    Set up 2 platforms, including sample posts and branding. Train on posting and engaging strategies. Design banners for platforms.
  • YOUTUBE
    Set up or enhance channels with extended features. Collaborate on creating and promoting videos and book trailers.
  • PROMOTIONS
    Evaluate all opportunities/platforms.
  • AUTHOR ADVANCED MARKETING
    Collaborate on all opportunities: local book signing, local media introductions, fairs, festivals and tradeshows, book award programs, direct mail opportunities, flyers, bookmarks, and others.
  • RESELLERS and DISTRIBUTORS
    Introduce your book to our network of resellers and distributors.
  • BOOK PUBLICITY
    Contact local media in your area to pitch you and your book. Introduce you to appropriate industry opportunities.
  • GRAPHICS
    Design/deliver two social media banners and a ‘One-Sheet.’
  • COMMUNICATIONS
    Participate in weekly calls for program updates, training, and strategy sessions.


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