Book Marketing Programs
We have walked in your shoes and have designed these programs to give you the best chance for success.
Stress Free Book Marketing will custom design a marketing program to fit your needs, goals and budget. We believe that building a strong foundation of awareness for your book gives you the best chance to be successful. We will be sharing and implementing proven book marketing strategies that work for today's author. There are proper ways to implement each marketing strategy, so we take the time to do it right. Let us help you introduce your book to the world.
($400.00 paid with a signed agreement and 1 additional payment of $400.00 in 30 days.)
The Indie Starter Package is ideal for the author who wants access to coaching and mentoring throughout the marketing process. The author takes the lead in implementing book marketing strategies with our guidance and support.
The Indie Starter Package includes:
- EVALUATION and PLANNING
Evaluate marketing strategy and goals. Help create a marketing calendar and identify your target audience. Collaborate on pre-publishing needs.
Initiate optimization program for all metadata. Begin to implement strategies on the calendar.
- ONLINE MARKETING
Initiate online selling opportunities along with website, social media, blog, email marketing, content creation, book promotion, and book review strategies.
- TRADITIONAL MARKETING
Assess, evaluate, and submit to book awards, guest blogging, local media, book signings, and selling to bookstores.
The plan includes weekly calls, emails for any and all industry-related topics.
($450.00 paid with a signed agreement, and 3 additional monthly payments of $450.00)
The Indie Advanced Package is for the author who wants a complete marketing program covering the proven strategies necessary to become a successful author. Even though we do a lot of the heavy lifting in the plan, the author needs to be an active participant in helping to become successful.
The Indie Advanced Package includes:
Discuss marketing plan, goals, and create a marketing calendar. Check and enhance all metadata and online listings.
- AUTHOR PLATFORM
Look at all tools, strategies, and platforms needed for success.
- BOOK REVIEWS & AWARDS
Submit to book and blog review companies, and help you focus on customer reviews. Submit to the appropriate book award companies.
- SOCIAL MEDIA
Set up social media platforms, provide sample posts, and training. Set up YouTube and Goodreads
- CREATE A BUZZ
Uncover and implement underutilized techniques to build awareness or re-energizing a stalled listing
Work with book promotion and book giveaway sites.
- AUTHOR INTERVIEWS
Create and publicize an author interview and similar strategies.
Receive discounted advertising rates and evaluate social media advertising
Receive a ‘One-Sheet’ and Author Press Kit
- AUTHOR MARKETING
Collaborate on book signings, local media, fairs, festivals, book awards, direct mail, bookmarks, speaking opportunities.
Participate in weekly calls for Q&As, training, strategy sessions
- FOLLOW UP
Offering a 6-month follow-up and marketing assessment.
($840.00 paid with a signed agreement, and 4 additional monthly payments of $840.00)
The Indie Complete Package is for the author who wants a complete marketing program covering the proven strategies necessary to become a successful author. It includes a more in-depth focus on book reviews, promotions, publicity, networking, content creation, social media marketing, and building an organic following. More coaching sessions allow the author to learn and experience what it takes to be successful.
The Indie Complete Package Includes:
- EVALUATE - PLAN - IMPLEMENT
Creating a marketing plan and timeline. Discuss goals, identify your target audience. Launch a branding strategy.
- EXPANDED AUTHOR PLATFORM
Break down each segment of the author platform.
- AMAZON OPTIMIZATION
Research and submit revised browse categories, discuss all Amazon selling and advertising programs. Set up/research/train on AMS advertising platform.
- BOOK REVIEWS & AWARDS
Submit to all industry book review and blog review websites. Learn ways to attract more customer reviews. Submit to the appropriate book award sites.
- AUTHOR WEBSITE
Evaluate your author website: blogging, guest posting, content creation, SEO, page rank, site speed/structure. Recommend changes.
- EMAIL MARKETING
Create a sample newsletter and opt-in form with ‘lead magnet.’
- SOCIAL MEDIA MARKETING
Set up 2 platforms, including sample posts and branding. Train on posting and engaging strategies. Design banners for platforms.
Set up or enhance channels with extended features. Collaborate on creating and promoting videos and book trailers.
Evaluate all opportunities/platforms.
- AUTHOR ADVANCED MARKETING
Collaborate on all opportunities: local book signing, local media introductions, fairs, festivals and tradeshows, book award programs, direct mail opportunities, flyers, bookmarks, and others.
- RESELLERS and DISTRIBUTORS
Introduce your book to our network of resellers and distributors.
- BOOK PUBLICITY
Contact local media in your area to pitch you and your book. Introduce you to appropriate industry opportunities.
Design/deliver two social media banners and a ‘One-Sheet.’
We will set up weekly calls for Q&As, training, strategy sessions, progress updates