Stress Free Book Marketing will custom design a marketing program to fit your needs, goals and budget. We believe that building a strong foundation of awareness for your book gives you the best chance to be successful. We will be sharing and implementing proven book marketing strategies that work for today's author. There are proper ways to implement each marketing strategy, so we take the time to do it right. Let us help you introduce your book to the world!
($800.00 paid with a signed agreement and 1 additional payment of $300.00 in 30 days.)
The Indie Starter Package is ideal for the author who has published before and knows what is involved, but wants coaching and mentoring throughout the marketing process to make sure things go smoothly. The author takes the lead in implementing book marketing strategies with our guidance and support.
The Indie Starter Package includes:
- EVALUATION and PLANNING
Evaluate marketing strategy and goals. Help identify your target audience and create your marketing timeline.
Initiate optimization program for all metadata. Begin to implement strategies on the timeline.
- ONLINE MARKETING
Initiate online selling opportunities along with website, social media, blog, email marketing, content creation, book promotion, and book review strategies.
- TRADITIONAL MARKETING
Evaluate and submit to book awards, industry events, bookstores, and other selling opportunities.
The plan includes weekly calls, training, planning, and Q&A.
(600.00 paid with a signed agreement, and 3 additional monthly payments of $600.00)
The Indie Advanced Package is for the author who wants a robust, custom-designed book marketing program that will utilize all of the proven strategies necessary to become a successful author. With your goals in mind, we will organize and roll out each segment of the plan at the right time. Even though we do most of the heavy lifting, the author needs to be an active participant in helping to become successful.
The Indie Advanced Package includes:
Discuss your marketing plan, goals, and create a marketing timeline that will be used throughout this program. Find out more on the next page.
- SET UP AUTHOR PLATFORM
This includes looking at the tools you are using and have at your disposal to properly market your book. We will dive deep into each of these areas and create a comprehensive strategy for maximizing each of the segments within the author platform.
If you have a website or need one built, we can help you position yourself in the highly competitive book market. We will evaluate all of the components of your website and make recommendations for improvements. This will include SEO, connectivity with your other platforms, visibility, blogging, and any technical improvements. If you need an author website, we can build one for you. *
- BOOK REVIEWS & AWARDS
We will submit your book to editorial review and blog review companies, as well as newspapers and magazines within the U.S. We will also approach influencers within your genre to endorse your book. We will also help you create a robust strategy for retail reviews and submitting to the appropriate book award companies.
- SOCIAL MEDIA
Although using social media is not necessary, we will show you how to build a following and create awareness for your book and message using selected platforms. We will get you started on Goodreads and YouTube while we provide you with sample posts, training, and promotional posts on our social accounts.
- CREATE A BUZZ
Here is where we uncover and implement all of the promotional opportunities that you can use to create awareness for your book. We will align your goals with the right strategy and implement them at the right time. With technology leading the way, we will help you cut through all of the noise on the latest promotional trends.
We will collaborate with you on all of the available strategies, some of which include eBook promotional companies, book clubs, author interviews, book giveaways, blog tours, and more.
We will help you navigate which advertising opportunities fit into your plan and budget. We will then set you up for these opportunities like Amazon ads, Bookbub ads, social media advertising, as well as advertising with Ingram using our discount rates for print and digital ads.
- ADVANCED MARKETING
While most authors stay with a few strategies, we will help you understand the benefits of digging deep and looking at using local media, virtual book fairs, festivals, book awards, direct mail, podcasts, videos, cause marketing, and online bookstores to propel you even further.
Participate in weekly calls for Q&As, training, strategy sessions.
($840.00 paid with a signed agreement, and 4 additional monthly payments of $840.00)
The Indie Complete Package is for the author who wants a complete marketing program covering all of the proven strategies necessary to become a successful author. It includes a more in-depth focus on all of the strategies listed in the Indie Advanced Package and adds new services focused on publicity, networking, content creation, and social media marketing. More coaching sessions allow the author to learn and experience what it takes to be successful.
The Indie Complete Package Includes:
- EVALUATE - PLAN - IMPLEMENT
Creating a marketing plan and timeline. Discuss goals, identify your target audience. Launch a branding strategy.
- EXPANDED AUTHOR PLATFORM
Break down each segment of the author platform.
- AMAZON OPTIMIZATION
Research and submit revised browse categories, discuss all Amazon selling and advertising programs. Set up/research/train on AMS advertising platform.
- BOOK REVIEWS & AWARDS
Submit to all industry book review and blog review websites. Submit your book to newspapers and magazines along with industry influencers who can help promote your book through reviews and blurbs. You will also learn ways to attract more online customer reviews across the board. Submit to the appropriate book award sites.
- AUTHOR WEBSITE
Evaluate your author website: blogging, guest posting, content creation, SEO, page rank, site speed/structure. Recommend changes.
- EMAIL MARKETING
Create a sample newsletter and opt-in form with ‘lead magnet.’
- SOCIAL MEDIA MARKETING
Set up 2 platforms, including sample posts and branding. Train on posting and engaging strategies. Design banners for platforms.
Set up or enhance channels with extended features. Collaborate on creating and promoting videos and book trailers.
Evaluate all opportunities/platforms.
- AUTHOR ADVANCED MARKETING
Collaborate on all opportunities: local book signing, local media introductions, fairs, festivals and tradeshows, book award programs, direct mail opportunities, flyers, bookmarks, and others.
- RESELLERS and DISTRIBUTORS
Introduce your book to our network of resellers and distributors.
- BOOK PUBLICITY
Contact local media in your area to pitch you and your book. Introduce you to appropriate industry opportunities.
Design/deliver two social media banners and a ‘One-Sheet.’
We will set up weekly calls for Q&As, training, strategy sessions, progress updates