Stress Free Book Marketing will custom design a marketing program to fit your needs and goals. We believe that building a strong foundation of awareness for your book gives you the best chance to be successful. We will be sharing and implementing proven book marketing strategies that have been successful for our clients, and our own publishing company Stress Free Kids. There are proper ways to implement each marketing strategy, so we take the time to do it right. Let us help you introduce your book to the world.
($600.00 paid with a signed agreement, and $350.00 due in 30 days)
The Indie Starter Package is ideal for the author who doesn't mind doing a lot of the work themselves but needs direction and a knowledgeable mentor to guide them through the marketing phases. This is a 30-45 day plan and can start during the publishing phase (preferred) or once the book is live.
The Indie Starter Package includes:
- EVALUATION and PLANNING
Evaluate marketing strategy and goals. Help create a marketing calendar and identify your target audience. Collaborate on pre-publishing needs.
Unitiate optimization program for all metadata. Begin to implement strategies on the calendar.
- ONLINE MARKETING
Initiate online selling opportunities along website, social media, blog, email marketing, content creation, book promotion, and book review strategies.
- TRADITIONAL MARKETING
Assess, evaluate and submit to book awards, guest blogging, local media, book signings and selling to bookstores.
The plan includes weekly calls, emails for any and all industry related topics.
- EVALUATION and PLANNING
($975.00 paid with a signed agreement, and $875.00 due in 30 days)
The Indie Advanced Package is for the more experienced author or those who need advanced knowledge and deeper penetration into individual strategies offered. We do more of the heavy lifting in the plan, but the author is still actively involved in learning the best ways to market their book. This is a 60-day plan and can start during the publishing phase (preferred) or once the book is live.
The Indie Advanced Package includes:
Discuss marketing plan, goals and create a marketing calendar. Check and enhance all metadata, and submit to Bowker
- AUTHOR PLATFORM
Look at all author tools, strategies and platforms needed for success including a website, blog, email marketing and online selling (Amazon, B&N and other retailers.) Submit to at least 10 book and blog review companies, and focus on capturing customer reviews. Setup social media platforms, provide sample posts and training. Set up other accounts like YouTube and Goodreads
- CREATE A BUZZ
Uncover and implement underutilized techniques to build awareness or re-energizing a stalled listing
Work with book discounting sites, book giveaway sites and social media sites
- AUTHOR INTERVIEWS
Create and publicize an author interview and similar strategies.
Receive discounted advertising rates and evaluate social media advertising
Receive a ‘One-Sheet’ and Author Press Kit
- AUTHOR MARKETING
Collaborate on book signings, local media, fairs, festivals, book awards, direct mail, bookmarks, speaking opportunities.
Participate in four weekly calls for Q&As, training, strategy sessions
- FOLLOW UP
Offering a 6-month follow-up and marketing assessment.
($1900.00 paid with a signed agreement, and $1175.00 due in 30 and 60 days)
The Indie Complete Package pushes even deeper into the essential strategies of book reviews, promotions, publicity, networking and building an organic following. We do the heavy lifting on the essential tasks and dig deeper into all online and traditional marketing strategies. This is a 3-4 month program that can start during the publishing phase (preferred) or once your book is live.
The Indie Complete Package Includes:
- EVALUATE - PLAN - IMPLEMENT
Evaluating or creating a marketing plan, and timeline. Discuss goals, identify the target audience and how/when to engage them. Launch a branding strategy
- PRE-PUBLISHING ASSISTANCE
Help move the self-publishing process along
- EXPANDED AUTHOR PLATFORM
Break down each segment of the author platform
- AMAZON OPTIMIZATION
Research and send in revised browse categories, discuss all Amazon selling and advertising programs. Set up/research/train on AMS advertising platform.
- EXPANDED BOOK REVIEWS
Submit to all relevant book and book blog review websites. (List provided) Learn ways to attract customer reviews
- AUTHOR WEBSITE
Look at all components of author website: blogging, guest posting, content creation, SEO, page rank, site speed/structure
- EMAIL MARKETING
Create a sample newsletter and opt-in form with ‘lead magnet’
- SOCIAL MEDIA MARKETING
Platform set up, sample posts, branding, and linking. Training on posting and engaging strategies. Design banners for social platforms
Set up or enhance channel with extended features. Help create and promote videos and trailer
Evaluate eBook discount sites, guest posting, and all other opportunities platforms
- AUTHOR ADVANCED MARKETING
Collaborate on all opportunities: local book signing, local media introductions, fairs, festivals and tradeshows, book award programs, direct mail opportunities, flyers, bookmarks, and others
- RESELLERS and DISTRIBUTORS
Introduce your book to our network of resellers and distributors
- BOOK AWARD COMPANIES
Recommend all relevant book award opportunities
- BOOK PUBLICITY
Contact local media in your area to pitch what makes your book interesting. Introduce you to HARO and other opportunities.
Design/deliver three social media banners, a ‘One-Sheet’ and Press Kit.
- INTERNATIONAL RIGHTS
Listing your book with international publishers
We will set up weekly calls for Q&As, training, strategy sessions, progress updates